The origin story
Remember the first time you realised where babies come from?
Not the stork, or a cabbage patch or even 'when two people love one another very much'... But the mind shattering visualisation that, in order for a healthy human to be welcomed into the world it must first pass through an extraordinarily small passage in a woman's body?
It's not something we discuss very often or like to even think about.
But as any wise old timer will tell you, nothing good in life comes easy.
This powerful lesson holds true for the rest of our lives.
The harder we work for things, the more we appreciate them. And often, the more sacrifices we make, the better the result.
Whether bringing a child into the world or launching a new project, unless you're prepared to do the hard yards, it's impossible to create anything of real value.
That's why I'm excited to launch this new project, unfinished and rough as hell. Because that's exactly what being a parent feels like to me, every single day.
It's tough, and it's awesome... All at once.
I have no idea where this project is going to end up, but I'm really looking forward to finding out.
I hope you'll join me.
Dads.Co Founder & Father